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ELITE

The Need
Overhaul an independent sporting goods retail brandstore and create a destination. Store design and merchandising plans must be submitted to Nike to gain access to more exclusive footwear styles.

Chandler Delivered
Elite relaunched with a fresh name and brand that met the needed corporate approvals. The store was remodeled with trendy custom fixtures and d├ęcor with lowered sight lines that featured the new premium products. The project was executed with a conservative

Top-to-bottom rebrand, giving Unlimited Sports a sleek new style fitting of premier sports brands and merchandise.