Overhaul an independent sporting goods retail brandstore and create a destination. Store design and merchandising plans must be submitted to Nike to gain access to more exclusive footwear styles.
Elite relaunched with a fresh name and brand that met the needed corporate approvals. The store was remodeled with trendy custom fixtures and décor with lowered sight lines that featured the new premium products.
Top-to-bottom rebrand, giving Unlimited Sports a sleek new style fitting of premier sports brands and merchandise.